The business lobby's tone deaf response to Mark Kenny's entirely story about the groups' offices being shut on a Sunday demonstrates why they're going to lose — if they haven’t already lost — the battle over penalty rates.
The lobby groups and their acolytes got their knickers in a knot over the story, saying that as a professional group and not a service provider, there was no demand for them on a weekend and were thus shut. This is true, but it completely misses the point of the story.
Their response misses the optics — as PR flacks are fond of saying — of the situation, which is that those who are so very eager to cut weekend penalty rates value their own Saturday–Sunday weekends. This was the point that Kenny admitted he was trying to make. He succeeded, even if his targets didn't get the hint. Some labelled Kenny's story a "stunt", while others continued the habit of scoring own goals, criticising the story by saying "it's called a normal working week, duh“, to which Kenny replied "exactly".
The blindness to these optics means business groups have lost this battle before it has begun, even if they had "masses" of evidence to support their dubious claims (they don’t). They try to blame the SDA — whose agreements have often reduced penalty rates in exchange for higher base rates of pay — not realising the old adage that two wrongs don’t make a right. Some have tried to insult workers by saying they’re “lucky” to have a job and should go without penalties entirely. Basically every negative sentiment workers feels about employers is being confirmed.
It’s very difficult for captains of industry large and small to claim victimhood at any time, let alone when profits in some sectors are at record highs, trust in business is low and they’re campaigning for even more funds from the public purse by way of company tax cuts. Trying victimhood on for size while advocating slashing the take home pay of their lowest remunerated workers is not a good look. Combine this with an almost sociopathic disregard for the effect of pay cuts on workers, and you've got a battle that's already lost for employers.
With friends like these, who needs enemies?