Say NO to Lif3

​There's a wonderful section in the late Christopher Hitchens' Letters to a Young Contrarian where he discusses a daily ritual of frustration that made him feel alive. Every morning, he would sit down to read the New York Times, checking whether the 'bright, smug, pompous, idiotic' motto 'All the News That's Fit to Print' was still there to the left of the masthead. Yes it was. Did it still irritate him? Yes. Then at least he knew he still had a pulse.

I also indulge in a "daily infusion of annoyance", perhaps it is a form of secular self flaggelation. Mine is to visit the Twitter page for Lif3 Smartchip, a $70 piece of snake oil-infused plastic that protects you against the imagined dangers of mobile phone radiation. Because health. And the children. And the health of children. And really, don't you want to protect the children?

Never mind the fact that the overwhelming volume of evidence indicates electromagnetic radiation from mobile and cordless phones, Wi-Fi routers and other 'smart' devices isn't dangerous to human health. Never mind the slight inconvenience that there's no known biologically plausible mechanism for low power EMR to damage cells. Never mind the sober recommendations of the vast majority of national and international health bodies which indicate there's no reason to be concerned about EMR radiation. But overwhelming evidence aside, as Lif3 themselves say, 'why take the risk?' It is, of course, much easier to make a quick dollar by ignoring decades of evidence. Oh, and did I mention the children?

Daily I will visit Lif3's Twitter account and if I can still exclaim, under my breath, why do the insult me with their moronic claims and what do they take me for and why do they bother with their snake oil BS — all while earning the eye-rolling ire of my patient wife — then I know I too still have a pulse.

Unfortunately I can't check Lif3's Twitter page when logged in to my own Twitter account. I have to either log out or use private browsing because these fine corporate citizens have blocked me, along with many others who dared to question their pseudoscientific snake oil. But at least they're thinking of the children...and their parents' wallets.