Tuesday, 30 April 2013

How to Engage Key Deliverables

For me personally, it only took three hours of retail sales training to achieve this outcome. © 2013
Phrases and buzzwords I've heard recently that I shouldn't have:
  • Incentify
  • Solution sell
  • Continuous improvement
  • Positive selling
  • Value add
  • Time-poor
  • Expectation management
It doesn't seem to matter whether they're a sportsman, corporate manager, retailer, university lecturer or Minister of the Crown, they are all, ultimately, at the end of the day, achieving the same outcome in terms of language use. In this increasingly competitive marketplace, there seem to be fewer unique selling propositions or key points of difference to attract the interest of key stakeholders by means of best-practice language utilization. The only solution is to implement a sustainable long-term strategy in order to facilitate effective growth, end-to-end.

Be engaged, be very engaged.

1 comment:

  1. We're going to have to sunset this line of thinking.